I saw it and it made me laugh! I then got distracted with linking the video. I was just watching their music videos the other day, and you then mentioned fire starter.
Had to chuckle at the video link. I remember the song but don't think I've ever seen the video; sometimes that's a good thing. The fire starter ended up being a "must have" because a buddy of mine was berating me over my gear, EDC in particular, so I started looking into various methods. This guy can start a fire from nothing, in the snow, with a hand drill friction fire starter he just made. I don't have that talent so I like the Blast Match but it's kind of chunky so I've got a few other methods that are smaller when size is restricted.