From the Youtube description: WE ARE EXCITED TO RE-UP THE BIGGEST CAMPAIGN EVER TO HELP GROW OUR KENDAMA COMMUNITY #FirstSpikeChallenge W O R L D W I D E WE ARE CHALLENGING YOU TO GO OUT TO A PUBLIC PLACE AND TEACH SOMEONE HOW TO SPIKE. ONE MORE PERSON WHO KNOWS ABOUT KENDAMA AND HOW TO PLAY IT IS ONE STEP CLOSER TO OUR SPORT BEING KNOWN BY THE WORLD! This contest was originally only able to be done in Target stores, but for the rest of 2019 we are opening it up to the world! RULES: - SUCCESSFULLY TEACH SOMEONE IN HOW TO SPIKE A KENDAMA. (THIS SHOULD BE THEIR FIRST EXPERIENCE WITH A KENDAMA) • YOU MUST BE IN A HIGHLY POPULATED PUBLIC PLACE (COFFEE SHOP, GROCERY STORE, PARK, ETC) • GET PERMISSION FROM THE PERSON YOU ARE TEACHING TO RECORD THE EXPERIENCE • FILM YOURSELF DOING THIS OR HAVE A FRIEND HELP YOU TO GET THE BEST SHOT. • UPLOAD THE VIDEO TO YOUR INSTAGRAM FEED. - USE HASHTAG #FIRSTSPIKECHALLENGE #FIRSTSPIKECHALLENGEWORLDWIDE AND #SWEETSKENDAMAS TO BE ENTERED TO WIN. • YOU MUST ALSO CHALLENGE 3 FRIENDS BY SHOUTING THEM OUT IN YOUR VIDEO AND POSTING THEIR INSTAGRAM NAMES IN THE DESCRIPTION. • INCLUDE THE LOCATION WHERE YOU FILMED AS A LOCATION TAG, OR AS TEXT IN YOUR POST • ONCE A MONTH WE WILL RANDOMLY SHUFFLE ALL THE ENTRANTS TO PICK A WINNER. • OUR PARTNER ACCOUNTS (@sweetskendamasromania, @sweetskendamasjapan, @sweetskendamaslatvia, @sweetskendamasespana) WILL BE PICKING A LCAL WINNER EACH MONTH AS WELL TO GET HOOKED UP WITH A FRESH KENDAMA! • ENTER AS MANY TIMES AS YOU WANT! EACH NEW ENTRY MUST BE A NEW POST WITH A DIFFERENT VIDEO AND CHALLENGING 3 NEW FRIENDS • YOUR PROFILE MUST BE PUBLIC AND YOU MUST MEET ALL THE ABOVE RULES TO BE ENTERED TO WIN PRIZE: $200 Gift Cart to SweetsKendamas.com NEW WINNER EVERY MONTH WE WILL DRAW THE WINNING NAME LIVE ON @SWEETSKENDAMAS INSTAGRAM *Prizes and prize value may vary. The prizes are non-transferable and non-exchangeable for cash and may be subject to availability.